HUAWEI MBBF 2025 – TOP TALK SUMMIT OPENING FILM

(BARCELONA & SHANGHAI)

—— The Power of “O”：Open Talk, Open WOrld ——

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(Worked as: Independent Creative / Storyboard & Script / AI Visual Execution & Direction)

To kick off Huawei’s inaugural Top Talk forum at MBBF 2025 (Barcelona) with an opening film that inspires active, open dialogue.

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CONCEPT:

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Inspired by the summit’s circular, surround-style venue—designed to foster openness, equality, and deep discussion—the film extracts the shape of a circle as its central visual cue. This idea is embodied in the letter “O” from “TOP TALK,” which becomes both a symbolic and structural device throughout the video.

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"O" is not only used as a visual element throughout the animated typography and scene transitions, but is also continuously amplified and deconstructed in the narrative.

 

TOP TALK, Not only to talk, but TO
TO ask questions to the world
TO listen to every voice
TO understand each other deeply
TO embrace intelligent connectivity
TO enrich smarter living
TO imagine, to innovate, to explore...

— TOGETHER

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Through rhythm, typography, and motion, the “O” evolves into a visual thread that unites purpose and participation—turning TOP TALK into a call for collective momentum.