BACKGROUND:
Condoms are a tried and true method of protecting against sexually transmitted infections.
While some young people may prioritize sexual freedom,
it's important to consider the benefits of taking precautions for one's health.
INSIGHTS:
True sexual empowerment comes from making responsible health choices.
Understanding and mitigating the risks involved in sexual experiences, including the use of condoms,
is crucial for achieving this.
Idea:
We printed romantic verses on the packaging,
where the first letter from each line hides a disease in the poem.
When they tear away the packaging before sex, the parts with the disease are gone,
which means they could enjoy sex with condoms and without worries
We named this campaign "Oath":
"Oath" means a solemn promise,
and it is also pronounced like the sound of tearing the packaging of condoms.
With this campaign name, we could say,
"You are really cool when you tear a condom."
We encourage everyone to join the revolution
towards achieving "true sexual freedom"
without any sense of shame.
