To create a high-impact teaser for the Dubai GITEX 2024 conference,

centered on the theme “Accelerating Intelligence.”

The goal was to build strong pre-event momentum through a fast-paced,

concrete narrative that clearly communicated the conference invitation.

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Creative Concept
The winning concept was approved on the very first submission and resonated strongly with the client.

The film opens with different individuals receiving the conference invitation and immediately accelerating into a run — towards Dubai, towards technology, towards the future. As they run, they traverse across time and space, witnessing the rapid technological acceleration of diverse industries. In the final sequence, all characters converge at the Dubai venue, delivering the clear message that “the conference is calling.”

 

Result
Upon release, the teaser quickly gained traction on overseas platforms, generating significant pre-event buzz. It successfully set a dynamic and high-energy tone ahead of the conference, amplifying anticipation and engagement.

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#Huawei #GITEXGLOBAL

HUAWEI official release link: https://www.youtube.com/watch?v=SgDtgjp_3SA