HUAWEI ADS  4 : INTELLIGENT AUTOMOTIVE SOLUTION

—— FOUR → FOR U ——
(Worked as: Independent Creative / Storyboard & Script / AI Visual Execution & Direction)

 

Project Objective
To unveil Huawei’s upgraded intelligent driving solution — ADS 4 — with an engaging launch film that leaves a strong impression of the system’s enhanced capabilities. The goal was to highlight key upgrades in safety, efficiency, and comfort while building a memorable association with the name “ADS 4.”

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Creative Concept
We started with a simple insight: the number 4 isn’t just a version — it’s a promise.
The entire film revolves around the wordplay “FOUR” → “FOR U”, transforming the version number into a message of care and purpose.FOR Safety, FOR Efficiency, FOR Comfort, FOR U

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Outcome
The film created a strong visual identity for ADS 4, successfully reinforcing its core benefits through a clear, catchy concept. By reshaping a technical name into a personal promise, the launch set the stage for deeper product understanding and brand recall.