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 (Worked as team leader,

responsible for research, idea creation,

design, and art direction)

BACKGROUND:

Quorn is a brand known for its meat substitute products made from plant-based ingredients.

Based on our research, a primary factor that deters people from trying Quorn products is

their concern over the taste.

INSIGHTS:

Taste like meat, nourish like plants: the dual identity of Quorn!

Fish substitute product

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Beef substitute product

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